Twister
2023
CONTEXT
Boost sales in Żabka while delivering a credible CSR action for Fundacja Dajemy Dzieciom Siłę.
IDEA
A TikTok talent contest mechanic that scales across creators, retail and CSR—ending with Twister Camp workshops.
PROOF
10M+ reach · 150M+ views · 1M+ units sold · PLN 130k donation.
BACKGROUND
The goal was twofold: boost product visibility and sales in Żabka while delivering a credible CSR action aligned with the brand’s responsibility platform. The campaign reached 10M+ people and generated 150M+ views; it also drove over 1M Twister ice creams sold in Żabka, translating into a PLN 130k donation for FDDS.
The campaign has continued with further editions and is still running today.
IDEA
"Twist It Up with Twister" — a TikTok talent contest designed to work for both teens (16+) and parents. The reward was entry to Twister Camp: influencer-led workshops focused on helping young people navigate the online world more safely (including themes around hate and online violence). The activation was amplified across TikTok and broader media (Meta, YouTube, VOD, plus channels like Librus and Blix), with influencers running the challenges on their own profiles.
My Role:
Idea / Concept / Art Direction
Designed the TikTok contest mechanic as the campaign engine.
Shaped visual language for creators and launch assets.
Art directed KV and key materials.
KV ORIGINAL
KV + PHOTOS (UNREAL SHOOT) - 2026 UPDATE
