ING Bank Śląski
2018
CLIENT
ING Bank Śląski — a leading universal bank in Poland, majority-owned by ING Group, serving retail and corporate customers.
BACKGROUND
We launched the campaign to spotlight the clean-air issue in Poland and to support real, practical actions — including promoting its eco-financing for energy-saving solutions.
To make the message instantly recognizable in local culture, the soundtrack used Kora — an iconic Polish vocalist (Maanam) — in a special collaboration with JIMEK.
IDEA
“Do we Poles have anything in common? You can’t see it. Because it’s air.”
We turned an invisible problem into a simple, memorable truth — and a clear invitation to act. The idea encouraged people to take proactive, everyday steps that improve air quality, and to share their own ways of caring for clean air under #mojepowietrze.
My Role:
Role: Art Direction (creative team)
Co-developed the script direction.
Shaped the visual tone and key frames.
On-set art direction; post reviews to final.
Awards:
KTR (Polish Advertising Creators Club)
— Gold Sword — Communication: Big Idea Campaign
— Gold Sword — Craft: Use of Licensed/Adapted Music
— Bronze Sword — Communication: TV or Cinema Commercial
— Special Award — Best of Communication
Złoty Bankier Awards
— Winner — Best Commercial (TV spot) for the clean air campaign
30x30 ranking
— Featured — ranked among standout social initiatives
KV ORIGINAL
KV + PHOTOS (UNREAL SHOOT) - 2026 UPDATE
