Ria
2020
CLIENT
RIA — a feminine hygiene brand offering tampons and sanitary pads, distributed in the Czech market by HARTMANN – RICO a.s.
BACKGROUND
The starting point was a real barrier: 66% of young women struggle to say “vagina” or “vulva,” and many don’t even know where it is. The campaign’s job was to shift attitude and knowledge in a way that feels friendly, not awkward, and actually gets shared online.
IDEA
“Promises To My Vagina” reframed education as a personal, empowering gesture: young women make “promises” to their bodies, turning a taboo word into something normal and speakable. The concept used engaging online storytelling to educate and support—keeping the tone approachable while landing a serious point.
My Role:
Art Direction (masters, delivery & post)
Created master KV / master layouts and handed off adaptations to designers.
Supervised offline/online finishing (titles, framing, final selects).
Post reviews to final.
I’m truly grateful to Michaela Pechanova and Martin Svetlik for the opportunity
to be part of this project — it landed so great thanks to You!
Awards:
Art Directors Club Czech Republic
— Gold — ADC Czech Creative Awards (Online Campaign)
— Bronze — ADCE Awards (Interactive & Mobile / Social Media Campaigns)
— Winner — IMC European Awards (Cause, Charity/Non-Profit)
KV ORIGINAL
KV + PHOTOS (UNREAL SHOOT) - 2026 UPDATE
