Basia
2018
CLIENT
Basia — a consumer flour brand by GoodMills. Part of a Central & Eastern Europe brand family that runs under different local names across markets.
BACKGROUND
The task was to refresh a well-known, heritage-style flour communication for multiple countries — one core idea, many localized product versions — while staying true to the brand’s iconic flour craft imagery.
IDEA
“The heart of a cake is Basia.”
Every cake has a beginning — it starts with flour. We turned that simple baking logic into an emotional line: the kitchen is where home happens, and Basia is what makes baking possible.
One master story, rebuilt into multiple edits by swapping bakes and products — all under the same core.
My Role:
Art Direction (creative team)
Co-developed the script direction.
Shaped the visual tone and key frames.
On-set art direction; post reviews to final.
KV ORIGINAL
KV + PHOTOS (UNREAL SHOOT) - 2026 UPDATE
