PKO Bank Polski
2018
CLIENT
PKO Bank Polski is Poland’s largest commercial bank, headquartered in Warsaw. It offers retail and corporate banking and is recognized as a leading financial institution in Central and Eastern Europe.
BACKGROUND
How do you talk to young audiences about a bank account without sounding like a bank? PKO wanted to communicate the key benefits of PKO Konto dla Młodych in a way that feels native to digital culture — short, entertaining and easy to understand. That’s why the campaign was built around video content featuring Maciej Musiał.
IDEA
We used an “unboxing” format to turn an abstract banking product into something tangible. In an episodic video series, Maciej Musiał “unboxed” PKO Konto dla Młodych — revealing the next benefit in each episode and demonstrating how it works in real life, in a light, creator-style tone.
Role:
Creative Lead (Art Direction)
Co-developed the campaign idea and episodic script direction with copy.
Designed key on-set elements (props/packaging) and built story easter eggs into scenes.
Led on-set art direction; post reviews to final.
Awards:
KREATURA 2019 — Nominated (Film / Online Video).
KV ORIGINAL
KV + PHOTOS (UNREAL SHOOT) - 2026 UPDATE
