ING Bank Śląski
2017
CLIENT
ING Bank Śląski — a leading universal bank in Poland, majority-owned by ING Group, serving retail and corporate customers.
BACKGROUND
One production, two full 360° campaigns for ING — built to cover two different, everyday needs: travel spending and end-of-month surprises. The work split into two parallel stories: Multi-currency card and “Pensja na już” (a short-term account overdraft)
IDEA
Multi-currency card: Travel can surprise you — finances shouldn’t. We framed “financial control” as freedom and ease, especially when you can respond to unexpected situations with humor.
“Pensja na już”: Opportunities (or urgent needs) can appear right before the end of the month — so it’s worth being prepared. The campaign highlighted quick access to extra funds in the ING app when timing catches you off guard
My Role:
Art Direction (creative team)
Co-developed the script direction.
Shaped the visual tone and key frames.
On-set art direction; post reviews to final.
KV ORIGINAL
KV + PHOTOS (UNREAL SHOOT) - 2026 UPDATE
