ING Bank Śląski
2017
CLIENT
ING Bank Śląski — a major Polish bank with a strong focus on everyday banking and digital services.
BACKGROUND
This was a new chapter within an already established ING communication platform: #MojeING / “Moje zmienia wszystko.” The goal was to continue the format, but refresh it with something that felt new at the time — a more episodic, story-driven approach rather than a single standalone spot.
IDEA
Everyday decisions — and the not-so-everyday ones (like a mural) — make them #poswojemu with #MojeING.
We treated the campaign like a micro-series: a 3-episode story with one continuous narrative arc. Each episode moved the story forward while naturally spotlighting a different product benefit. The campaign featured Paweł Domagała.
My Role:
Art Direction (creative team)
Co-developed the script direction.
Shaped the visual tone and key frames.
On-set art direction; post reviews to final.
KV ORIGINAL
KV + PHOTOS (UNREAL SHOOT) - 2026 UPDATE
