HBO
2020
CLIENT
HBO Europe — streaming platform / broadcaster launching the series The Undoing across European markets.
BACKGROUND
How do you keep people engaged for six weeks in a row when everyone is used to binge-watching? The challenge wasn’t just to announce a new title — it was to make the audience come back every week and keep talking between episodes.
IDEA
We turned the show’s weekly plot twists into the campaign engine. After each episode, we reflected the new twist in fresh promotional posters rolled out around Europe — every week. The message stayed simple and addictive: Who’s the liar? And who’s the murderer?
My Role:
Concept contribution & Co-Art Direction
Created the “destroyed posters” motif.
Co-shaped KV and poster craft.
Awards:
ADC Czech Creative Awards 2021 — Shortlist (Ambient & Others)
KV ORIGINAL
KV + PHOTOS (UNREAL SHOOT) - 2026 UPDATE
