4F
2025
CLIENT
4F is one of Poland’s leading sportswear brands (part of OTCF S.A.).
Designs training and everyday activewear, footwear and accessories — known for performance materials, modern design, and long-standing cooperation with Olympic and Paralympic teams, as well as high-profile athlete ambassadors.
BACKGROUND
“We weren’t looking for someone who simply looks good in sportswear… We were looking for someone who inspires through authenticity and shows that sport is everyday life — sometimes tough, but always real,” says Igor Klaja, Founder and CEO of OTCF.
Campaign featured: Tomasz Fornal and Robert Lewandowski.
IDEA
Despite the challenges, you give it everything you’ve got. You get up, even when it would be easier to stay down. You train, even when it hurts — and you keep going, even when no one’s watching.
Fatigue, soreness, weather — you still show up. And you find joy in it. That means something.
“IT MEANS YOU WANT IT” is brutally simple — no polish, no excuses.
We translated that truth into a stripped-back, raw visual language.
My Role:
Co-Lead Creative (creative trio) & Art Direction
Co-developed the campaign idea and script direction.
Built the pitch deck and shaped the visual language.
On-set art direction; signed off finals in post.
Awards:
Crafty Awards
* 3rd Place — Best Commercial Film
* 3rd Place — Characterization / Make-up
* 3rd Place — Sound Design
Polish Advertisers Association (POR)
* Award — Best Film (Marketer’s Choice)
KV ORIGINAL
KV + PHOTOS (UNREAL SHOOT) - 2026 UPDATE
During the film shoot, we also captured stills, which we later used across various assets — including 4F retail store interiors and outdoor placements.
4F x Robert Lewandowski
As an extension of the campaign — built around the same core idea and adapted for the global market — we produced a short brand film and a photography campaign with Robert Lewandowski.
Thank you to everyone who took part in this project — it wouldn’t have happened without you.
Crew
Cast: Tomasz Fornal, Natalia Pasiut, Bartosz Fabiński, Jakub Stańczyk, Maciej Miszkin, Adam Bomert, Tomek Z., Sebastian Marchlewski, Paweł Kidoń, Tymoteusz Sternicki, Szymon Grosiak, Zofia Wieczorek, Paweł Blejer, Yan Lisouski
Client: Łukasz Ostrowski, Anna Zając, Agnieszka Rusinek – Jakubowicz, Agata Pniewska, Małgorzata Kiełpińska, Michał Czechowicz Marika Śliwa, Joanna Magdoń, Piotr Kita, Anna Stańczyk, Katarzyna Drążek, Przemysław Dudek, Olga Sacharuk
Agency: influ.studio
Creative - Edwin Zasada
Creative - Kamil Gamza
Creative - Piotr Samborski
Director: Andrzej Dragan
Director assistant: Kasia Kausa
DOP: Piotr Uznański
Photographer: Michał Klusek
1ad: Karolina Węglorz-Zima
Executive Producers: Kamila Boruc - Adamska, Bartosz Gil
Producer: Monika Ossowska
Production manager: Patrycja Prokopek
Production coordinator: Mateusz Muszyński, Karolina Słomczyńska
Editor - Offline editing main video - Andrzej Dragan
Editor - Offline editing short video - Kuba Dąbrowski
Sound design - Mieszko Mahboob - Zgrywa Studio
