Piesotto
2025
CLIENT
Piesotto — a Polish brand of freshly cooked dog food, delivered in portioned packs and shock-frozen at peak freshness. The product is positioned around simple ingredients and human-grade quality.
SCOPE
Ongoing creative support: art direction, graphic design and animation across a high-volume content stream — banners, social posts, carousels, Reels, and campaign cutdowns, plus dedicated packshot-style key visuals.
ONGOING
One visual language, multiple moods. Some drops are loose and humor-driven; others lean premium and elegant — always consistent, always on-brand.
I also direct dedicated product “shoot” moments to keep the content fresh without breaking the look & feel.
My Role:
Art Direction · Design · Animation
Built a flexible visual language for high-volume content.
Directed packshot-style KVs and product moments.
Used AI-assisted compositing for faster variants.
PHOTO SHOOT
That “backstage” at the top? It’s a deliberate fake.
The packshot “photo shoot” was created entirely on a computer — it started in Photoshop and was built using a mix of AI techniques.
I approached it like a real set: build the composition, match light and perspective, then keep tweaking until it feels right — shifting elements by millimeters (the parsley moving in the “backstage” is real… just happening on-screen).
The result looks like a studio shoot, without the studio: no photographer, no lighting rig, no rental — just fast iteration, full control, and realistic visuals.
KV ORIGINAL
KV + PHOTOS (UNREAL SHOOT) - 2026 UPDATE
